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Citation flow is a term widely used in the field of search engine optimization (SEO) to assess the quality and influence of a webpage or domain based on its backlink profile. Developed by Majestic, a prominent SEO tool, citation flow is a metric that measures the quantity and authority of backlinks to determine the significance and visibility of a particular web page. The concept of citation flow is rooted in the understanding that a webpage's authority is closely tied to the number and quality of links it receives. In simpler terms, the more websites that link to a page, and the higher the authority of those linking sites, the higher the citation flow score will be. This metric allows SEO professionals to evaluate the overall link profile of a webpage and predict its potential impact on search engine rankings. Citation flow is measured on a scale ranging from 0 to 100, with higher scores indicating a stronger influence. Webpages or domains with a high citation flow score are considered to have greater authority and are more likely to perform well in search engine results. However, it's important to note that citation flow alone does not consider the relevance or context of the links. Therefore, it is crucial to complement citation flow analysis with other metrics to gain a comprehensive understanding of a webpage's link profile.

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